Registration of a trademark, although not essential, can be very helpful in enforcing your rights against infringers, and can also help prevent others from obtaining rights in similar names. We usually recommend registering a trademark if it is for a commercially important name. Brand names are often some of the most valuable assets of a company, and the cost of protecting them through appropriate registrations is usually minimal compared to their overall value.
We can also advise on selecting a trademark for your product or service. This work typically involves conducting a clearance search for the trademark you are considering adopting or purchasing. The search will determine whether anyone else is using the same or a similar mark. We will give you an opinion as to whether you have the right to use your proposed trademark, and what risks might be encountered in going forward with your proposed trademark.
In addition, we can counsel you if another party claims that you are infringing on its trademark rights.